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Five Tips to Reach the Mobile Holiday Shopper

For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days.  The release is important to marketers as well,...

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Mobile Drives Retail Purchases This Holiday Season

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be...

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Live Twitter Feed From the Street Fight Summit in NYC

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting...

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VIDEO: adidas Learns the Full Value of Mobile

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to...

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Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce...

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Pre-Gaming for the NFL Draft with Sqor, GKV, iProspect

ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay...

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AFAIK: Skyword, MEDIA iQ, Organic, Widen, VigLink

ADOTAS – The Virtual Mail Carrier knows no holiday. Here’s what we pried from our overstuffed Inbox today: Skyword has announced the appointment of seasoned digital agency executive Robert Murray...

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Today’s Burning Question: Apple’s WWDC Announcements

ADOTAS — Today we asked our kickass panel of industry thought leaders to the following Burning Question: “Which of the Apple announcements from opening day of Worldwide Developers Conference (WWDC)...

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iProspect Promotes Kaminski to President, Brokaw to CCO

iProspect, a leading global digital performance agency, is pleased to announce the promotion of Brian Kaminski (pictured) to President, U.S. and JB Brokaw to Chief Client Officer. The promotions come...

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Today’s Burning Question: Google Stock Breaks $1,000 Barrier

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue...

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